Subscription beauty boxes like Ipsy, BoxyCharm, and Birchbox used to be THE way to discover new makeup and skincare. But over the years, the hype has faded. And today? A lot of people are asking if they are even worth it anymore?
In this video, I’m breaking down the rise and fall of beauty subscription boxes, why the excitement died, what went wrong behind the scenes, and whether they can make a comeback in 2025.
💬 Have you ever subscribed to a beauty box? Did you cancel? Are you still? Let me know in the comments!
